In an agency I look for…

A.	a multi-skilled team who can take care of pretty much anything I have planned.
B.	people who see my problems before I do and help me tackle them easily.
C.	a large terrace where I can always get a drink at the end of the day.

People describe me as…

A.	obsessed with deadlines and details.
B.	a people person who likes to have a good chat while someone gets the work done.
C.	a little bit country, a little bit rock n roll. Where’s that drink?

I like my coffee…

A.	strong, just like my opinions and filtered – getting me straight to the point.
B.	yesterday, but no sugar – I’m sweet enough.
C.	hot, hot, hot with a little something for flavour. Didn’t I order a drink?

I expect…

A.	to have far reaching impact in my industry, gaining profile within my company.
B.	to be blown away by superb ideas and creative – and it happens as if by magic
C.	a twist of lime with my vodka martini. Waiter, another one of these and make it a double.

When briefing my agency, I…

A.	write a detailed brief – I get out what I put in.
B.	rely on my agency to know my brand and business because I’ve got too much on and not enough time.
C.	make it for the end of the day so I can give myself an early mark.

If you answered mostly:

A.	I clearly know what I want. In actual fact, I’m already on my way to 51 Chandos Street, St Leonards to brief the Red Ark team.
B.	I need a bunch of smart, friendly people who’ll make me look good and feel good. And I hear all Red Ark’s clients are very attractive.
C.	I’m in this for the roller-coaster ride. Get me a taxi and take me straight to Red Ark – they understand me there.