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World’s Best Practice for NESCAFÉ

Posted on August 05, 2013 by Liz Rowell

Our NESCAFÉ 75 years campaign is being used as an example of best practice by Nestle globally!

So of course we are delighted! The campaign consists of a commemorative vintage pack design for NESCAFÉ Blend 43, on pack, redeemable and chance to win offers including a NESCAFÉ Blend 43 iced coffee shaker to boost consumption in the summer months, print advertising and trade support. And of course the NESCAFÉ 75 promotions all sit on the MygoodEbox promotion platform developed by Red Ark.

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