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Archive for March, 2011

Pickles Auctions have appointed us as their advertising and marketing agency to create their national brand presence. 0

Posted on March 25, 2011 by admin

Pickles are Australia’s only national auction group and the largest.

We are creating a new brandprint for Pickles, and communicating it across radio, print media, online and BT. We will be educating consumers about the benefits of buying from Pickles, as well as reinforcing their number one position in the real world auction space. Red Ark has been appointed in conjunction with Impetus Media, who will handle media planning and buying across the national campaign.
With 22 Pickles branches throughout Australia operating in every Australian capital city, this family owned company sold over 200,000 units in the last financial year, including motor vehicles, damaged vehicles, trucks, machinery and computer equipment. Pickles major clients include the Australian Government, State Governments, Local Councils, fleet and lease companies, insurance companies; financial institutions, banks and not-for-profit organizations, and their gross group turnover exceeded A$1.5 billion.

Bev Cameron, National Manager – Marketing & Culture says “ We are very excited to be partnering with Red Ark and Impetus Media. If their energy and commitment to date is anything to go by – big things are in store for the Pickles Auctions brand. “

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