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Archive for May, 2009

Red Ark to launch $5 Million push for Mortgage Choice 0

Posted on May 12, 2009 by admin

Mortgage broker Mortgage Choice has hired Red Ark Marketing to handle its entire ad and marketing account as it embarks on a $5 million marketing push.

The appointment was made without a pitch, with Red Ark having worked with Mortgage Brokers before on its website and digital communications.

The mortgage company will now launch a new campaign in July across radio, television, press and online.

Mortgage Choice, head of sales and marketing, Debbie Ennis, said: “Red Ark worked closely with us through our recent consumer research program and our strategic redirection to deliver us a positioning based on real consumer insights and feedback from our staff and franchise network. It should make a large difference to our business by centering on informing consumers why Mortgage Choice can help them make the appropriate choice with financing their property purchase.

Liz Rowell, Red Ark managing director said the time working on the digital side of the business had allowed Red Ark time to know the rest of the business. “Instead of rushing through some concepts in a two or four week pitch, we got to know the business, the people, the brand and their customers. So we were in a good place to develop a salient communication platform for them.”

The $5 million is expected to be spent over the next 12 months.


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