Wyeth Nutrition picked Red Ark's campaign idea for their $3million launch of new S-26 GOLD TODDLER, now with Lutein, a clever antioxidant that's naturally sourced from the marigold flower.

We were proud to be a NSW finalist in the Telstra Business awards in the category of Social Responsbility for our work with Mission Australia's Inner City Housing Project and the Salvation Army's Streetlevel.

Following our involvement with Kochie's Business Builders on Channel 7, we were invited by the Department of Industry and Investment to help them launch Small Business September. In front of hundreds of small business owners, we presented a marketing makeover for Your HRManager, who specialise in providing HR Support for small to medium sized business. David Koch was the MC, and Liz was swamped with questions from the audience afterwards, leading us to set up our Red Ark Virtual Agency.

RED ARK TO LAUNCH $5 MILLION PUSH FOR MORTGAGE CHOICE

Mortgage broker Mortgage Choice has hired Red Ark Marketing to handle its entire ad and marketing account as it embarks on a $5 million marketing push.

The appointment was made without a pitch, with Red Ark having worked with Mortgage Brokers before on its website and digital communications.

The mortgage company will now launch a new campaign in July across radio, television, press and online.

Mortgage Choice, head of sales and marketing, Debbie Ennis, said: “Red Ark worked closely with us through our recent consumer research program and our strategic redirection to deliver us a positioning based on real consumer insights and feedback from our staff and franchise network. It should make a large difference to our business by centering on informing consumers why Mortgage Choice can help them make the appropriate choice with financing their property purchase.

Liz Rowell, Red Ark managing director said the time working on the digital side of the business had allowed Red Ark time to know the rest of the business. “Instead of rushing through some concepts in a two or four week pitch, we got to know the business, the people, the brand and their customers. So we were in a good place to develop a salient communication platform for them.”

The $5 million is expected to be spent over the next 12 months.

Red Ark Marketing has recently partnered with 20:20 Retail Data Insight www.2020rdi.com so we can help you not only to plan and implement in-store activity, but also provide detailed analysis and reporting on its effectiveness.

Using store level retail scan data, an analysis of your sales force activity, consumer insights related to specific store catchment areas and cross-referencing all of that with your promotional activity, we can help you identify what's working, what isn't working & what you need to do to make it work better.

We can even rationalise your activity and direct it at the stores with the greatest potential for your products - so you can focus your budget on the retail outlets that really need help.

We can help you work out where you should target your sales force or that of your outsourced field marketing provider, analyse and improve your planograms, identify which promotions are working and why, and quicken the speed with which your new product launches achieve maximum distribution. We can also help you with the marketing communications and implementation of promotions based on the data intelligence. This will dramatically improve the return on investment of your retail marketing spend. So if you want to work out which half of your field marketing budget is being wasted, call us today!