WYETH – S-26 GOLD TODDLER Marketing Communications

S-26 GOLD® TODDLER is the leading infant formula in the market. We’re helping them to provide help, support and advice to mums in-store, in media and online to build brand trust, trial and loyalty and we’ve just helped them launch S-26 GOLD® TODDLER – now fortified with Lutein – a clever antioxidant that may help shield developing eyes. Our brand new campaign educated mums, the Wyeth sales team and the grocery and pharmacy trade about the new formulation and its benefits – a complex message made simple through striking graphics that reflect the intimacy between mum and her toddler.