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Mortgage Choice chooses Red Ark 0

Posted on May 12, 2009 by Liz Rowell

We are thrilled to bits that Mortgage Choice have appointed us to handle their entire advertising and marketing account – and without a pitch. We’ve spent the last two years working with them on their website and digital communications, so we’ve really got to know their business. It makes a big difference when you’re putting together their advertising strategy.

Here’s a bit from the media release…

The new media campaign, which launches in July, will comprise radio, television, press and online. Red Ark will also be looking at how to transform Mortgage Choice retail spaces and how to activate the new brand positioning and brand promise into the every-day interactions between Mortgage Choice brokers, their customers and other key stakeholders.

“We now have a brand promise that focuses much more heavily on our customers’ needs and wants, not on how we operate,” commented Debbie Ennis, Head of Sales and Marketing for Mortgage Choice.

“Red Ark worked closely with us through our recent consumer research program and our strategic redirection to deliver us a positioning based on real consumer insights and feedback from our staff and franchise network.”

“It should make a large difference to our business by centering on informing consumers why Mortgage Choice can help them make the appropriate choice with financing their property purchase. We’re about so much more than finding them the ‘best’ rate. We are now taking Mortgage Choice to the next level and Red Ark will be instrumental in helping us do so.”

The whole agency is so excited. Welcome aboard Mortgage Choice! We’re looking forward to a great journey together.



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