We love our work!


Rheem Cash Back promotion on MygoodEbox 0

Posted on March 23, 2015 by Liz Rowell

We’ve just launched a new Cash Back campaign for Rheem Australia hosted, of course, on our own MygoodEbox shopper marketing platform. Real time reporting helps the Rheem team keep track of how the campaign is performing. The claims are rolling in already. https://www.mygoodebox.com.au/rheemplumbercashback/

Thoughts on creative from Dale 0

Posted on February 02, 2015 by Liz Rowell

Creative will always be the true difference

There is a coming together of aspects in creating a truly great campaign including astute media strategy and of course a spanking creative idea and execution. Is one more important than the other?

While they should work beautifully together it’s certainly a major blunder if creative is wrong and a completely wasted investment. When the more tangible aspects of a project remain equal in so many ways it is the creative that offers you and your brand position, trust and distinction. It is the carefully thought through and appropriate catalyst to create the desired response and should never be under valued. I see cheap, hacked creative everyday and wince at the plain stupidity of it all.

Cracking creative makes media work twice as hard. It’s like the fuel to the engine.

If you’re currently unsatisfied with the creative you’re getting send it to me at dale@redark.com.au with your concerns and expect a rapid, telling response.

Newest promotion for Nuance up and running 0

Posted on December 08, 2014 by Liz Rowell
Shopper marketing from Red Ark

Win an iPhone 6 with Dragon on MygoodEbox

Your chance to win an iPhone 6 when you purchase a Dragon Dictation product from Nuance or participating retailers. Powered by MygoodEbox, of course……

Those crazy Red Ark creatives 0

Posted on November 20, 2014 by Liz Rowell

When one of the team goes on holidays, has a significant life event or really there’s any other excuse, our creative department love to go wild. Here some examples of their ingenious ways to entertain, confound and surprise…..

Amazing Red Ark creative

Red Ark's creative team can add the sizzle to just about any sausage

A bit more on Vendor Relationship Management 0

Posted on November 11, 2014 by Liz Rowell

From an article I wrote for http://www.findaconsultant.com.au/FindaConsultant/Forms/Article/Vendor%20Relationship%20Management%20(VRM)%20-%20more%20than%20a%20buzzword.aspx

We’re an approved FindAConsultant consultant………just fyi!

More reasons to choose MygoodEbox!

All about Vendor Relationship Management 0

Posted on October 14, 2014 by Liz Rowell

The surrendered marketer………… and why MygoodEbox is the platform of today and tomorrow……….

VRM development work is based on the belief that free customers are more valuable than captive ones — to themselves, to vendors, and to the larger economy. To be free:

1. Customers must enter relationships with vendors as independent actors.

2. Customers must be the points of integration for their own data.

3. Customers must have control of data they generate and gather. This means they must be able to share data selectively and voluntarily.

4. Customers must be able to assert their own terms of engagement.

5. Customers must be free to express their demands and intentions outside of any one company’s control.*

(Source: http://cyber.law.harvard.edu/projectvrm/Main_Page)

 

Inspiration from our Canadian friends 0

Posted on October 13, 2014 by Liz Rowell

mmmmmm from m@ms

Kristy recently returned from a 3 week trip to Canada. Here’s an m&ms instore installation in Toronto……

Good news, it’s Friday 0

Posted on September 19, 2014 by Liz Rowell

At Red Ark we try to make every day feel like Friday for our clients…….

 

We’re a founding member of FindaConsultant 0

Posted on September 15, 2014 by Liz Rowell

FindaConsultant is unique in its ability to match business needs so comprehensively, the platform also helps reduce risk, as we screen all consultants interested in joining our database. Our due diligence includes reference checks, website validation and social media reviews, so by the time you engage with one of our recommended consultants, you have the surety of knowing that they are highly rated by their clients. Compare this with trawling through search engines to find consultants and reaching out to their references, while your need is urgent… FindaConsultant removes this burden and accelerates the process of engagement.

FindaConsultant home page

 

Creative Boundaries 0

Posted on August 25, 2014 by Dale Burrows

I’ve found that you can bring some real scale to an idea with this thought process.

 

 

Let’s say Brand X has a new pair of underpants.

Generate ideas with the concept of scale. Use your imagination.

What happens if I have no Underpants?
What happens if I have way, way too many underpants?
What’s the smallest underpants?
What could i do with the largest underpants in the world?
Who is someone that doesn’t use underpants?
Who is someone that uses them constantly.
What can I do with 100,000 underpants?
What would a world look like without underpants?

It’s all about extremes and you can go back and forth until something really interesting comes out.

An awesome way to explore boundaries.

 



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