Did you know that Lady Finger bananas spend 14 months hanging out on their tree, way more than Cavendish bananas which only spend 9? And that this allows more time for the nutrients to develop, so they provide more bang per mouthful? and that they are straight, so they are great for lunch boxes, and smaller, so they suit little kids better? And that they have a higher starch content, so they’re only really ripe once they’re kind of brown? That’s when they’re perfect to eat.

No nor did Red Ark till we were briefed to develop a campaign to let more people know how awesome Lady Finger bananas are.

We love our work. Here’s cheers.