wifey speak?
Posted on
January 29, 2010 by
Liz Rowell
Wow that’s a planning director who’s really driving some insights…..
“And Scott Davis, strategy planning director at Leo Burnett said that the secret of writing a winning entry was in making a simple argument, telling a straightfoward tale and putting it in plain language, which he dubbed “wifey speak”.
He said: “You’ve got to use normal language – I call it wifey speak.”
You see we “wifeys” don’t understand complex language or marketing terms.
Since when is the term ‘wifey speak’ normal language?
Happy New Year btw (belatedly)
Tim
Good to see you today. Am excited about Heartkids. Just emailed my contact there. Still puzzling over wifeyspeak. Just about to check out Foursquare. A story about it the first thing I saw in my inbox when I got back to the agency
Oh, and how do you like my “Mad Men” avatar. Awesome.