Apple does it again
Posted on
April 28, 2009 by
Liz Rowell
I loved this banner ad on the new york times site. The campaign works both to persuade PC users to switch over and to make us smug Mac users even smugger (is that a word?) and more loyal.
Here it is on youtube.
The envelope is starting to be pushed down here in the Antipodes but nothing like the sophistication of this offering. OMG did I just really talk about envelope pushing?