What I learned in Melbourne about Marketing 101
I went to Melbourne last week. The weather was absolutely gorgeous so it just goes to show. And only the one season each day too, which is so much less demanding. I also got to window shop along Chapel Street which beats the retail desert that is St Leonards by a country mile…..
I always stay at the Como Hotel when I’m there because it’s right next door to our delightful Disney clients. It’s the only hotel I’ve ever stayed at that differentiates itself brilliantly in a couple of not too difficult ways. The bathrooms feature big deep baths. And little Como rubber duckies. And a bath menu - that’s right, they come and draw you a bath and fill it with rosepetals and unguents and bring you a glass of champagne. Even if you don’t particularly like baths, it’s a service that even the most rushed business traveller will never forget. Nice insight Mirvac Hotels.

rubber ducky you're the one
Coming back I was at the Qantas Club getting a well deserved drink. About to toy with a run of the mill SSB I was accosted by a lovely young lady who was sampling wine. She asked me if I’d be interested. Yes! I said, always keen to support the marketing industry and keen to hear all about it. Well she didn’t tell me what the label was or much about the wine. She poured a few drops into my glass and then went to open a new bottle. She couldn’t get the screwtop open so I opened it for her. Then she let me pour myself a whacking great glass and leave, thanking her politely. I still don’t know what I was drinking, except that it was a rather flavourful pinot gris. So if any wine label was paying for a sampling program in the Qantas Club at Tullamarine about 5 pm on Tuesday 21st April…… ring your sampling company now.
Note to colleagues, I work extremely hard when I go to Melbourne and I haven’t had a thing from the bath menu for ages.