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Archive for April, 2017


I spent two days at AdTECH 2017 so you don’t have to 0

Posted on April 11, 2017 by Liz Rowell

Change, change, change is in the air of course. But a few main themes stood out at AdTech. AI and machine learning are here and yes the robots are coming, including the Havas Media’s eagle.ai that predicted Trump’s win. The bots are coming too, moving out of helping you choose a gift for your someone special to helping refugees apply for visas. But creativity cannot be discounted. Statistics show that 75% of an ad’s effectiveness lies in its creativity and only 25% in the medium chosen. Which brings us to last clicks and attribution. If you’d like a run through of all the key themes and outtakes get in touch, liz@redark.com.au and spend an hour with me, a saving of about 18 hours all up.



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