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Archive for April, 2016

Mobile Guru update from our clever Search Gurus 0

Posted on April 05, 2016 by Liz Rowell
Key notes from Google’s recent Mobile Guru Program
  • The conversion rate on mobile devices tends to be lower than on desktops. However, mobile devices are still driving value to a brand because consumers use their mobile devices as one of the first steps in their buying journey. They might research brands and businesses relevant to their need before taking the final step on desktop later on.
  • People look at their phones up to 150 times per day and 95% of users will turn to their smartphone for immediate information, ideas or advice.
  • 82% of smartphone users turn to a search engine when looking for a local business


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