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Archive for October, 2014


All about Vendor Relationship Management 0

Posted on October 14, 2014 by Liz Rowell

The surrendered marketer………… and why MygoodEbox is the platform of today and tomorrow……….

VRM development work is based on the belief that free customers are more valuable than captive ones — to themselves, to vendors, and to the larger economy. To be free:

1. Customers must enter relationships with vendors as independent actors.

2. Customers must be the points of integration for their own data.

3. Customers must have control of data they generate and gather. This means they must be able to share data selectively and voluntarily.

4. Customers must be able to assert their own terms of engagement.

5. Customers must be free to express their demands and intentions outside of any one company’s control.*

(Source: http://cyber.law.harvard.edu/projectvrm/Main_Page)

 

Inspiration from our Canadian friends 0

Posted on October 13, 2014 by Liz Rowell

mmmmmm from m@ms

Kristy recently returned from a 3 week trip to Canada. Here’s an m&ms instore installation in Toronto……



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