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Archive for August, 2014

Creative Boundaries 0

Posted on August 25, 2014 by Dale Burrows

I’ve found that you can bring some real scale to an idea with this thought process.



Let’s say Brand X has a new pair of underpants.

Generate ideas with the concept of scale. Use your imagination.

What happens if I have no Underpants?
What happens if I have way, way too many underpants?
What’s the smallest underpants?
What could i do with the largest underpants in the world?
Who is someone that doesn’t use underpants?
Who is someone that uses them constantly.
What can I do with 100,000 underpants?
What would a world look like without underpants?

It’s all about extremes and you can go back and forth until something really interesting comes out.

An awesome way to explore boundaries.


The naked truth about native 0

Posted on August 05, 2014 by Liz Rowell


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