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Archive for March, 2014

The modern grocery buyer wants MygoodEbox 0

Posted on March 28, 2014 by Liz Rowell

With thanks to Retail World

Understanding the modern grocery buyer

Research published by digital media company Mi9 highlights that advertisers need to change the way they target this profitable sector.

Mi9’s latest research report, ‘The Modern Grocery Buyer’, reveals that consumers now demand a more personalised shopping experience while also outlining how advertisers can increase sales by tailoring their approach to meet the individual wants and needs of grocery buyers.

“We’ve reached a turning point in grocery shopping – there is no longer a one-size fits all approach,” Mi9’s Head of Research and Insights Gabbi Stubbs said. “Smart FMCGs and supermarkets that are ready and willing to take action will provide more rewarding and enriching experiences for shoppers by targeting them based on their individual needs and preferences.”

The research identified three emerging segments of Australian grocery buyers: the ‘meal-to-meal shoppers’ who visit grocery stores usually on a daily basis and buy items to eat that day, those that ‘love in-store shopping experiences’, and the ‘passionately digital’ – those that shop or search online to help them plan what to buy.

The modern grocery buyer (MGB) is hyper-connected and their spending power is high. The total weekly grocery spend of MGBs who own smartphones is more than $790 million a week, compared to those without smartphones who spend $356 million – meaning MGB smartphone owners spend $434 million a week, or $22 billion more a year, on groceries than non-smartphone owners.

Ms Stubbs said the line between the physical and digital retail environment continues to blur.

“Australian grocery buyers with mobile devices want more personalisation – it’s no longer just about rock bottom prices, but about providing consumers with an experience that’s right for them, such as deals targeted to their grocery-buying habits, bespoke reminders for habitual purchases and more personalised and relevant product promotions to encourage loyalty,” she said.


Native advertising….. smh.com.au is being VERY upfront 0

Posted on March 18, 2014 by Liz Rowell
Ikea gets involved with sponsored content

Bought to you by Ikea indeed!

Don’t say we Australians are not productive 0

Posted on March 14, 2014 by Liz Rowell

AT Kearney invited me to be a guest on their panel discussion on what’s next for Australia in the next 20 years. The question of productivity was raised………… and it seems now it’s been answered.


Australian productivity, how we compare

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