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Archive for February, 2011


now that’s cause marketing 0

Posted on February 24, 2011 by Liz Rowell

A way to lend a helping hand across the Tasman.

We’ve just launched a new social media campaign – Mum’s the Chef 0

Posted on February 18, 2011 by Liz Rowell
New S-26 GOLD Toddler Mum's the chef social media comp

New S-26 GOLD Toddler Mum's the chef social media comp

Everyone knows how fussy toddlers can be about their food. So for S-26 we thought, who better than mums to share recipes that will get those toddlers tamed at mealtimes. Do you have a recipe you’d like to submit?

Just launched this week, following our very successful Your funniest photo competition.

Sort of good work BOQ? 0

Posted on February 02, 2011 by Liz Rowell

I am confused, but then that does sometimes happen. A banner ad for Bank of Quensland just caught my eye. The sentiments are good but the execution dubious?

Red Ark banner adsRed Ark banners

But this is the page that it takes to you. No mention that I can see of a specific package???? Can you????? Maybe I am weather affected..

Red Ark BOQ page

Talkin bout your TVC 0

Posted on February 01, 2011 by Liz Rowell

Audi, E-Trade and Budweiser are adding hashtags to their Superbowl ads to encourage people to get talking. “”You need television spots that are obviously humorous and creative, that cause a conversation, that have some kind of cause or meaning behind it,” said Scott Keogh, chief marketing officer. But “truth be told, the cause can only be sustained by social media.”

Very brave Minister, very brave. It will be super to see the results.



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