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Archive for July, 2010


Brands that command loyalty 0

Posted on July 20, 2010 by Liz Rowell

I love this…….

The ’2010 Be Brands’ report, conducted by brand consultancy Bastion Brands, surveyed more than 1000 brand to assess customer connection and loyalty, instead of brand awareness.

The report also cites the Catholic Church, bike gang the Hell’s Angels and surfing organisation the Bra Boys as top Australian brands, because of the loyalty of their followers.

I always thought that Brut ad stank 0

Posted on July 09, 2010 by Liz Rowell

And I thought the Lynx Get On. Get Off. campaign was a classic so I am not a humourless zealot. But the Brut ad was just plain nasty and offensive. Not funny. Not good for the brand. And now, a bit like Al Capone going to prison for tax evasion, it’s been pulled off the air for for not wearing a seat belt. Honestly, sometimes I feel our government and bureaucracy are out of touch with public opinion. That couldn’t be the case, could it? Perhaps we should set up a think tank in East Timor.

This campaign is a brute

This campaign is a brute

Brandmates – find one today 0

Posted on July 07, 2010 by Liz Rowell

We are pursuing our alliance marketing strategy. Recently we’ve introduced Nestle to Moraitis Fresh Produce and Pricline to Disney Home Entertainment. Let’s talk jargon. Are you wanting to create extra consumer touch points? To activate your brand? To find a different way for your customers to connect with you? To make your marketing dollar go further? Find a like minded brandmate and start talking……….



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