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Archive for June, 2010

the most interesting thing about the soccer world cup 0

Posted on June 25, 2010 by Liz Rowell

Soccer-World-Ambush marketing gives Nike leg up for World Cup

Fri Jun 11, 2010 2:10pm EDT

* Nike mentioned twice as often online as sponsor Adidas

* Social media has made ambush marketing easier

World Cup generates $1.6 bln in sponsorship revs – IEG

By Ben Klayman

DETROIT, June 11 (Reuters) – Nike Inc (NKE.N) may not be a World Cupsponsor, but the athletic clothing and shoe giant is the top brand online for consumers tuned into the world’s biggest soccer tournament.

Almost one-third of the online buzz around the World Cup in the month running up to the soccer tournament was focused on Nike, twice as high as rival and official sponsor Adidas AG (ADSG.DE), according to a Nielsen Co study. The World Cup kicked off on Friday in South Africa. [ID:nLDE65A181]

Nike was mentioned in 30.2 percent of the English-language messages online tracked by Nielsen from May 7 to June 6, making it the most talked about company in relation to the World Cup. Adidas AG was second at 14.4 percent.

“Social media has made ambush marketing easier, simply because of the virality of it,” said Alex Burmaster, vice president of communications for Nielsen. “Some people call it an echo chamber.”

Mumbrella banner ad competition 0

Posted on June 22, 2010 by Liz Rowell

Mumbrella are running a competition for agencies to develop a banner ad to advertise themselves. You have to use a stock shot graphic though which makes it a bit challenging.

Anyway we turned our website quiz into a banner ad and we think it’s better than most of the competition we’re up against…….. what do you think?

back from the CEO sleepout 0

Posted on June 21, 2010 by Liz Rowell

raised $3,000. am proud of myself. and muffins and cappuccino the next morning too. Nearly $3 million nationally.

so just off to the CEO sleepout 0

Posted on June 17, 2010 by Liz Rowell

Thank you so so so much to all my sponsors – you are super heros. And to the people Red Ark and I have helped over the years, and who haven’t yet made the time or found the money?…………………… Well I’m not a saint so I am disappointed by your lack of support. But there’s still time to redeem yourselves !!!!!. If not in the next few days (and that would be awesome) then for another cause. At some point you will want to GIVE BACK. There’s nothing better I can promise you.

So from 6pm tonight it’s all about soup and cardboard.


The Gruen Transfer is back on tonight at 9.00 0

Posted on June 16, 2010 by Liz Rowell

So I will be watching (and enjoying the couch before the CEO Sleepout tomorrow night). I kind of thought clients would be watching too but this is an interesting comment from Sarah on the Mumbrella site (who is obviously client-side).

Would love an opinion from other clients as we have debated with ourselves as to what being involved with the show says to your clients…….

“From a client perspective, I would hate it if my agency was on TGT preening and parading like a peacock. Same goes for excessive advertising award entries. Just get on with the job, and stop looking in the mirror.”

The CEO Sleepout is NEXT THURSDAY JUNE 17 0

Posted on June 10, 2010 by Liz Rowell

Have you sponsored me yet? Every dollar you spend gives you an extra 10 seconds bagging me out about how I don’t like camping and how much I am going to suffer and what a princess I am…… how can you resist? Sponsor me here…….

Westpac is really making it work 0

Posted on June 09, 2010 by Liz Rowell

I’ve noticed that Westpac has done the unthinkable – added the name, telephone number, mobile and email address of the local bank manager to its website and SHOCK horror, plastered all over the brand windows Hah! I thought – is this just a cunning stunt?

Not at all. Last week I had a question about my mortgage. Eschewing the call centre (as is my wont) I decided to contact my local bank manager. I heard nothing back for a few days and was beginning to wonder how serious they were about letting us talk direct to the BM. Then lo and behold yesterday I got an email back from Andrew Parry of the St Leonards branch, advising me he had sorted everything out, and giving me a discount on my interest rate.

My granddad was the Bank Manager of Port Macquarie Bank of NSW branch – back when being a Bank Manager was really quite something. He saw farmers through droughts and helped keep local businesses running. He would have been proud! (although not overly keen on the whole email thing). So thank you Andrew Parry and well done Westpac.


BRISBANE City Council is waiving library fines for overdue borrowers who donate a can of food to Foodbank, for distribution to welfare agencies and needy families. 0

Posted on June 04, 2010 by Liz Rowell


Brisbane Lord Mayor Campbell Newman said it will cost the city more than $1.4 million in fines during the June charity drive.

But a similar scheme in June 2005 collected more than 30,000 tins of food and returned almost 3,000 overdue library items.

“People should take a can of tinned food to one of council’s 32 libraries with their library card and any overdue books to get their fines waived,” he said.

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