We recently organised a partnership between Walt Disney Studios Home Entertainment and Penrith Panthers (both Red Ark clients) to run a Disney Family Movie season at Panthers over the summer. It was a smashing success as you can see from the pics. Hundreds of  families turned up to watch movies like Snow White, Tinkerbell, Dumbo and Santa Buddies. A great way for Disney to reach out to families and Panthers to connect with the local community in a magical way.

Some of our beautiful Disney guests

We did this branding job for Parchem last year. And today I walked out the front of Red Ark and there it was in real live action! Nice to see it looks so good if I do say so myself.

Red Ark's Parchem branding sort of in motion

Saw this photographic exhibition the other day. I can’t quite work out who one of the sponsors is – any ideas? I hope they got some bang for their buck.

I loved this idea when i saw it at an MLC Centre cafe this morning on my way to a meeting. A riddle written on a mirror………. a great way to intrigue potential customers, start a conversation while waiting for a coffee and get your patrons thinking of you throughout the day. Who knows the answer? It’s below the pic.

reflections on marketing

……………silence. sssshhhhhhhhhhhhhhh

Well done guys (I just need to send them my instruction sheet on apostrophes).

20:20 has now completed a pilot program for one of the big FMCG companies and uncovered some amazing insights into how they can improve sales force performance in the grocery chains. Stores were being overcalled on, undercalled on, products weren’t being scanned, and they identified the stores that could most benefit from increased attention from the sales force and therefore deliver increased profitability.

Now that the GFC has subsided, should you be thinking about this?

Improving sales force effectiveness