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Archive for March, 2010


There’s nothing like…. creating a great tourism campaign 0

Posted on March 31, 2010 by Liz Rowell

OK so here is the new Wyeth S-26 GOLD TODDLER TVC 0

Posted on March 26, 2010 by Liz Rowell

Here’s the 30′ launch TVC for Lutein

More to follow

Brand karma 0

Posted on March 26, 2010 by Liz Rowell

Will brands listen? I hope so….

http://brandkarma.com/

I met a real Westpac bank manager today 0

Posted on March 22, 2010 by Liz Rowell

I don’t think he’s in the Westpac bank manager ads on TV. But he met me at the front door today when I went for a meeting. And he very proudly said “I’m the bank manager” so it seems that the campaign is working internally at least. Good work Mr Bank Manager and thanks for your help.

And this is a nice idea too. I wish I had found it earlier when I was trying to get in touch with my branch and got an automated email back.

My local bank manager’s mobile phone number!

It’s all about communication 0

Posted on March 19, 2010 by Liz Rowell

No Asians

The client / agency divide needs to be mended 0

Posted on March 17, 2010 by Liz Rowell
I agree with (and applaud) a lot of this but………….
JWT’S global planning director, Sean Boyle  recently presented his Stop-Start Ten Commandments at the 4As annual conference held in San Francisco.  Listed below, the Commandments are “five things we need to stop doing; and five things we need to start doing, in order to transform the ad business and make the world a better place.”
1.    START TELLING THE TRUTH
To each other.  To our clients.  About our brands.

2.    STOP THE BLOODY POLITICS
Because we’re an industry run by bankers, it is the conniving crowd pleasers rather than the cream that tend to rise to the top.  A general rule: in most agencies, those with vision who ‘get-it’ are bullied and undermined at every turn by those with no vision, who don’t.

3.    START HAVING FUN AGAIN
We used to be the envy of the salary-man.  Why have we let it become so serious and dull?  The greatest work ever done in our industry, has always come from places where people like each other and enjoy…really enjoy… playing and partying together as a team.

4.    STOP OVER-THINKING EVERYTHING
What we make doesn’t really matter.  If we accept this, we get somewhere immediately!  It is also true that what we make matters less when we over-analyse it in order to appeal to lowest common denominators.

5.    START DOING SOMETHING!
Instead of taking 8 months to do 1 thing…we need to be doing 8 things in 1 month.  Many of these things may fail.  Allow.  Today, one in ten meetings are necessary, one in ten people at those meetings actually get it, one in ten jobs get made, and one in a hundred are any good.

6.    STOP THE INCESSANT RESEARCH
Put ten industry professionals who know what they are doing into a room, ten people who know what makes people tick, and who understand a good piece of communication from a bad; and whatever comes out of that room, can and should go straight into the media.  We absolutely do not need to waste time obtaining prior validation from a postman, a bus-driver or a housewife.

7.    START DOING GOOD
We need to bring our clients to CSR programmes…all of them…not just the cigarette boys, the oil companies and the huge conglomerates who make sugary, cheesy comestibles…all of them…doing it cos they want to, not cos they feel they have to.

8.    STOP BANGING ON ABOUT “DIGITAL”
There’s no such thing.  We are all one and the same now and have been since the start of this century.  Agencies need to start walking the talk because right now, clients are leaving.

9.    START UPS AGAIN, PLEASE
Go out there and do your thing.  Don’t suffer it…change it.  Make it better.  You’ve learned how not to do things…now put that learning into practice.  Be ethical.  Be creative. Be nice to other people.  Protect and care for your staff.  Be the next Clow or Hegarty or Chiat.  Be brilliant.

10.    STOP USING ANIMALS IN COMMERCIALS
Ads with chimps, dalmatians, koalas, ostriches, mooseseses, rhinos, warthogs, water buffalo, lizards, clydesdales, horses that aren’t clydesdales, dolphins, the list goes on. These are today’s equivalent of Two C’s in a K.  And we really can do better folks.

………….. the word that bothered me was salary-man. Is that referring to our clients? Why would you use such a demeaning term? Is it because you believe all agency people are God’s gift (which of course they are) while clients are dull, plodding, grey-suited faceless drones, who turn up from 9 to 5 every day so they can collect their pay cheque?
That kind of thinking about your clients cannot possibly make the ad world “a better place”. Agencies must understand and respect that clients do know about their business, their markets, their problems and their opportunities. You can bang on about how creative tension produces great work, but how can you produce work that actually  makes a difference without a full understanding of your client’s business? And who’s in a position to give you that understanding? The best work must surely come when the client / agency teams respect (and even like!) each other. That way they can create and debate and build and critique with the same objective in mind – to create demand for the brand.
At least, that’s the way we see it at Red Ark. And we certainly see the results. So go love a client today. And if there are clients out there feeling unloved, you know where to find us.

First Home Buyers make the right move with Mortgage Brokers 0

Posted on March 10, 2010 by Liz Rowell

From theadviser.com.au

Mortgage Brokers have proven themselves to be the first port of call for borrowers seeking mortgage advice.

According to Mortgage Choice’s 2010 First Home Buyer survey, 24 per cent of first home buyers would seek out a mortgage broker first for advice on their home loan, followed by their parents at 22 per cent.

Mortgage Choice senior corporate affairs manager Kristy Sheppard said the desire to use a mortgage broker as a first point of contact was a telling sign that mortgage brokers were perceived by property buyers to be professional and a valuable information source.

“It is terrific to see today’s first homebuyers trust and value the guidance of their mortgage broker. Parents can be a good starting point for general questions about the property purchase process but the mortgage market is constantly changing so it’s crucial to get up to date information,” Ms Sheppard said.

“A reputable mortgage broker can help borrowers navigate the mortgage minefield and find a loan tailored to their situation, prepare for lending requirements, process their loan application and advise of any concessions that may be available. They’ll then help them with any changes, questions or home loan ‘health checks’ in the future.

“Well informed borrowers can make the most of their circumstances by utilising every resource available, then possibly enter the market sooner using strategies such as saving a larger deposit, preparing for rate rises sooner and sharing the responsibility of home ownership.”

The MyStery Ball is back for 2010 and Red Ark’s helping to make it another smashing success 0

Posted on March 05, 2010 by Liz Rowell

It is with great pleasure that we invite you all to The MyStery Ball 2010. TheMystery.org.au

Date: Saturday 1st May 2010
Venue: GPO, 1 Martin Place, Sydney
Time: 7:30pm to midnight and then kicking on to the afterparty
Theme/ dress code: It’s a masquerade ball but you can wear anything you like as long as you wear a mask of some sort. We had it all in 2008 – from people in dinner suits to Spiderman, Captain Jack Sparrow and dozens in full Venetian get-up so the idea is to get dressed up and wear a mask.

The 2008 Mystery Ball was a stunning success – surpassing our wildest expectations in terms of funds raised for F5m and numbers attending the event. This year is all about going bigger and better.

If you are overseas or you are unable to attend the Ball for any reason, we’d still love for you to make a donation as we need to raise as much as possible for F5m.

What to do now?
Check out the website, check out the Ball details, Buy your tickets and then get on email/ twitter/ facebook, whatever it takes – get as many of your mates to come along as you can. Bring your family along, your teammates, your colleagues at work etc. Our priority is to get as many people to the event as possible and give you all an amazing night. If you buy more than 10 tickets your name goes into a prize draw so there’s a good incentive for you.

Lady Fingers – why they’re the better banana 0

Posted on March 03, 2010 by Liz Rowell

Did you know that Lady Finger bananas spend 14 months hanging out on their tree, way more than Cavendish bananas which only spend 9? And that this allows more time for the nutrients to develop, so they provide more bang per mouthful? and that they are straight, so they are great for lunch boxes, and smaller, so they suit little kids better? And that they have a higher starch content, so they’re only really ripe once they’re kind of brown? That’s when they’re perfect to eat.

No nor did Red Ark till we were briefed to develop a campaign to let more people know how awesome Lady Finger bananas are.

We love our work. Here’s cheers.

from wicked to jucy 0

Posted on March 02, 2010 by Liz Rowell

Is it a sign of the times? Just back from Byron Bay and the wicked vans seem to be dying out either from the old age of the vans themselves or because travellers are getting softer. Grunge is going and in its place are smart new Jucy vans buzzing around. Would love to know if the demographics have changed or the psychographics. Any ideas? Will research and report back if I have anything useful to tell.



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