Wow that’s a planning director who’s really driving some insights…..

“And Scott Davis, strategy planning director at Leo Burnett said that the secret of writing a winning entry was in making a simple argument, telling a straightfoward tale and putting it in plain language, which he dubbed “wifey speak”.
He said: “You’ve got to use normal language – I call it wifey speak.”

You see we “wifeys” don’t understand complex language or marketing terms.

I am an ANZ customer - yes I get around - and I spend my time emailing the CEO and the head of customer service about their $45 “honour” fees. One of my emails to them was even headed “you don’t live in my world”. Do ANZ and their agency really think consumers will be fooled by any of this?

Oh and I noticed when I was in NAB the other day - yes I really do get around - that the signs say LISTENERS (and tellers too). Mate that’s marketing genius. Does that make anyone else want to throw up? Sorry to be negative in this Year of the Tiger but really.

The Red Ark blog has been off the air for some time but we’re back with all guns blazing in 2010. We’re about to launch a fantastic new campaign for Wyeth Nutrition (you’ll see the launch TVC if you’re at the Australian Open) and we have lots and lots of fun to look forward to. More follows shortly. Chardonnay is celebrating already