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Archive for October, 2009

she’s apples – new Apple TVC 0

Posted on October 28, 2009 by Liz Rowell

Free marketing advice for small business 0

Posted on October 21, 2009 by Liz Rowell

The Red Ark Virtual Advertising Agency launches today, staffed by a team of experts across a range of marketing fields and disciplines. Got a question about branding or advertising or promotion or digital or word of mouth or, well, anything else that helps you to sell things?

Visit the Virtual Agency, post your questions and we’ll do our best to answer them. We aim to provide sensible and cost-effective advice to help small businesses, the backbone of Australian industry, to prosper. And to dispel the impression many people have that all advertising agencies are full of pony tailed wankers.

Red Ark Virtual Ad Agency

Apple launched some great new products today 0

Posted on October 21, 2009 by Liz Rowell

Marketers must relinquish control over their brands? 0

Posted on October 20, 2009 by Liz Rowell

Hmm do you agree? I think brand marketers still need to know what their brand stands for……………..

with thanks to Mitchells Media and Marketing Week UK

Marketers agree brands must relinquish control

Leading marketers have urged their peers to relinquish control of their brands, and recognise the impact that user generated content is having on brand reputations.

Speaking at the annual Marketing Forum held on board the Aurora, marketing directors emphasised that consumers are now in control of brands and the industry needs to wake up to this changing dynamic and act accordingly.

Will Harris, UK marketing director of Nokia, said: “Everything we used to believe in is all a blur now and the old skillsets of a marketer are, broadly speaking, irrelevant.”

Simon Carter, marketing director for Fujitsu UK’s government division added: “We must remember that brand owners no long have any control. We have to recognise this and it’s in our interest to guide our brands through this evolution. Online perceptions are built fast; you have to be one-step ahead as much as possible.”

The speakers also urged media owners and agencies to play a more active role in helping brands realise these changes, and help to convince boards of not just relying on the traditional methods of marketing.

“Savvy consumers are doing the job for us now and have an array of opportunities to do it. The old system of printing messages as a deference mechanism is dead. It’s all about reference and word of mouth now. We have encouraged consumers to demand more, and they are doing this. So it is our role, along with our partners to become as savvy as they are. Nokia uses a do, learn, do approach so we know what works and what doesn’t. I’d encourage others to look at using a similar ethos,” summed up Harris.

Source: Marketing Week UK

I got up very early this morning to go to a BNI networking breakfast 1

Posted on October 20, 2009 by Liz Rowell

VERY early. The session started at 7 am. But the BNI members were delightful and they made me and the other visitors feel very welcome. Some of the members included Oxygen Bookkeeping, Value Added Promotions, Austinsurance, Axsapt logistic systems and Larry Irvin photography. It’s a very ACTIVE networking session where everyone stands up and tells a bit about their company and what they’ve been up to, and they track the number and value of referrals they are able to generate. I told them about or Small Business Virtual Ad Agency (due to launch this week) and also Prue Macsween’s small business radio show on 2GB. It all helps. Find out more about the BNI Bridgeview Chapter here, or check out other chapters around Australia. Thanks to John Webster from your HRManager for inviting me.

Telling stories about key architectural ideas 0

Posted on October 15, 2009 by Liz Rowell

food for thought. A comic book approach to creativity. Worth watching.

Yes is more…. let’s not think about what we are against.

Did anyone see the Australian Apprentice last night? 0

Posted on October 06, 2009 by Liz Rowell

Just in case you were wondering, that’s NOT how advertising works. Where were the consumer insights apart from a preference for pink? What about nutritional guidelines? What about marketing to kids guidelines? What are we telling mums / MGBs? I was surprised that the judges were worried more about the presenters doing a little dance than grilling them on how they got to their product, positioning and brand promise. But I guess all that was edited out.

iParty 2.0 – the one with extra cheese 2

Posted on October 06, 2009 by Liz Rowell

Apparently MIcrosoft DIDN’T want this to go viral. But it’s just so deliciously bad, who can resist?

the world’s gone crazy today 0

Posted on October 02, 2009 by Liz Rowell

so I am too…….

Terrigal Five-0 0

Posted on October 01, 2009 by Liz Rowell

It was Dale’s birthday today!


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