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Public Sector Strategic Communications and Engagement 0

Posted on August 22, 2017 by Liz Rowell

We’ll be facilitating a round table discussion on Building engagement through purposeful communication as sponsors of this interesting conference aimed at senior leaders in media and communications for Federal and State government departments and agencies.

The Public Sector Strategic Communications & Engagement conference will enable your organisation to engage new & existing stakeholders in timely, informative and creative communications.

You will learn how to:

  • Create behaviour change through meaningful and engaging campaigns
  • Build positive relationships and generate public trust in your agency
  • Better engage internal stakeholders
  • Leverage digital channels for increased engagement with 21st century Australians
  • Improve your digital communications channels through user centric design

More on the website. See you there!  https://www.criterionconferences.com/event/sce17/

I spent two days at AdTECH 2017 so you don’t have to 0

Posted on April 11, 2017 by Liz Rowell

Change, change, change is in the air of course. But a few main themes stood out at AdTech. AI and machine learning are here and yes the robots are coming, including the Havas Media’s eagle.ai that predicted Trump’s win. The bots are coming too, moving out of helping you choose a gift for your someone special to helping refugees apply for visas. But creativity cannot be discounted. Statistics show that 75% of an ad’s effectiveness lies in its creativity and only 25% in the medium chosen. Which brings us to last clicks and attribution. If you’d like a run through of all the key themes and outtakes get in touch, liz@redark.com.au and spend an hour with me, a saving of about 18 hours all up.

BRITA social media content 0

Posted on February 15, 2016 by Liz Rowell

We’ve been managing BRITA’s Instagram and Facebook presence for a couple of months now. It’s really interesting to see which posts get the most likes. You’d probably be surprised. Follow BRITA here and see all the cool new products that make your daily 8 glasses taste delicious! Check it out here


Some of the latest Instagram posts from BRITA

Insta BRITA snapshot

Citrus fresh to you from our Riverina Alliance clients 0

Posted on November 12, 2015 by Liz Rowell

MMMMMMM delicious!!

And a close up

Red Ark goes to Avenue Q 0

Posted on July 16, 2015 by Liz Rowell

The Red Ark team went to see Avenue Q last night at The Enmore. Amazing cast, great writing, some truly innovative and very funny theatre. And of course, the Bad Idea Bears. Yaaaaaayyyyyyyyyyy!

Goodbye FY2015 0

Posted on June 30, 2015 by Liz Rowell

The world is continuing its tumultuous state. We’re not sure what FY2016 will bring but we are working hard to make it full of success and good cheer – in fact a glass half full year.

The glass is always at least half full at Red Ark

Everything, or most things, that have happened on Earth since you were born 0

Posted on April 27, 2015 by Liz Rowell

Also, isn’t “Earth” a really boring name for a planet?

Enter your date of birth here, then watch and wonder……………

Because it’s Friday and we haven’t posted anything amusing for a while 0

Posted on April 17, 2015 by Liz Rowell

I don’t even watch GOT, but this is excellent

Rheem Cash Back promotion on MygoodEbox 0

Posted on March 23, 2015 by Liz Rowell

We’ve just launched a new Cash Back campaign for Rheem Australia hosted, of course, on our own MygoodEbox shopper marketing platform. Real time reporting helps the Rheem team keep track of how the campaign is performing. The claims are rolling in already. https://www.mygoodebox.com.au/rheemplumbercashback/

Those crazy Red Ark creatives 0

Posted on November 20, 2014 by Liz Rowell

When one of the team goes on holidays, has a significant life event or really there’s any other excuse, our creative department love to go wild. Here some examples of their ingenious ways to entertain, confound and surprise…..

Amazing Red Ark creative

Red Ark's creative team can add the sizzle to just about any sausage

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