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Archive for the ‘Digital’

Mobile Guru update from our clever Search Gurus 0

Posted on April 05, 2016 by Liz Rowell
Key notes from Google’s recent Mobile Guru Program
  • The conversion rate on mobile devices tends to be lower than on desktops. However, mobile devices are still driving value to a brand because consumers use their mobile devices as one of the first steps in their buying journey. They might research brands and businesses relevant to their need before taking the final step on desktop later on.
  • People look at their phones up to 150 times per day and 95% of users will turn to their smartphone for immediate information, ideas or advice.
  • 82% of smartphone users turn to a search engine when looking for a local business


Rheem Cash Back promotion on MygoodEbox 0

Posted on March 23, 2015 by Liz Rowell

We’ve just launched a new Cash Back campaign for Rheem Australia hosted, of course, on our own MygoodEbox shopper marketing platform. Real time reporting helps the Rheem team keep track of how the campaign is performing. The claims are rolling in already. https://www.mygoodebox.com.au/rheemplumbercashback/

Newest promotion for Nuance up and running 0

Posted on December 08, 2014 by Liz Rowell
Shopper marketing from Red Ark

Win an iPhone 6 with Dragon on MygoodEbox

Your chance to win an iPhone 6 when you purchase a Dragon Dictation product from Nuance or participating retailers. Powered by MygoodEbox, of course……

A bit more on Vendor Relationship Management 0

Posted on November 11, 2014 by Liz Rowell

From an article I wrote for http://www.findaconsultant.com.au/FindaConsultant/Forms/Article/Vendor%20Relationship%20Management%20(VRM)%20-%20more%20than%20a%20buzzword.aspx

We’re an approved FindAConsultant consultant………just fyi!

More reasons to choose MygoodEbox!

The modern grocery buyer wants MygoodEbox 0

Posted on March 28, 2014 by Liz Rowell

With thanks to Retail World

Understanding the modern grocery buyer

Research published by digital media company Mi9 highlights that advertisers need to change the way they target this profitable sector.

Mi9’s latest research report, ‘The Modern Grocery Buyer’, reveals that consumers now demand a more personalised shopping experience while also outlining how advertisers can increase sales by tailoring their approach to meet the individual wants and needs of grocery buyers.

“We’ve reached a turning point in grocery shopping – there is no longer a one-size fits all approach,” Mi9’s Head of Research and Insights Gabbi Stubbs said. “Smart FMCGs and supermarkets that are ready and willing to take action will provide more rewarding and enriching experiences for shoppers by targeting them based on their individual needs and preferences.”

The research identified three emerging segments of Australian grocery buyers: the ‘meal-to-meal shoppers’ who visit grocery stores usually on a daily basis and buy items to eat that day, those that ‘love in-store shopping experiences’, and the ‘passionately digital’ – those that shop or search online to help them plan what to buy.

The modern grocery buyer (MGB) is hyper-connected and their spending power is high. The total weekly grocery spend of MGBs who own smartphones is more than $790 million a week, compared to those without smartphones who spend $356 million – meaning MGB smartphone owners spend $434 million a week, or $22 billion more a year, on groceries than non-smartphone owners.

Ms Stubbs said the line between the physical and digital retail environment continues to blur.

“Australian grocery buyers with mobile devices want more personalisation – it’s no longer just about rock bottom prices, but about providing consumers with an experience that’s right for them, such as deals targeted to their grocery-buying habits, bespoke reminders for habitual purchases and more personalised and relevant product promotions to encourage loyalty,” she said.


Native advertising….. smh.com.au is being VERY upfront 0

Posted on March 18, 2014 by Liz Rowell
Ikea gets involved with sponsored content

Bought to you by Ikea indeed!

Welcome to SkyWare’s new responsive website 0

Posted on February 19, 2014 by Liz Rowell

Brought to you by Red Ark

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