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Archive for the ‘advertising and marketing’


Mobile Guru update from our clever Search Gurus 0

Posted on April 05, 2016 by Liz Rowell
Key notes from Google’s recent Mobile Guru Program
  • The conversion rate on mobile devices tends to be lower than on desktops. However, mobile devices are still driving value to a brand because consumers use their mobile devices as one of the first steps in their buying journey. They might research brands and businesses relevant to their need before taking the final step on desktop later on.
  • People look at their phones up to 150 times per day and 95% of users will turn to their smartphone for immediate information, ideas or advice.
  • 82% of smartphone users turn to a search engine when looking for a local business

 

SheSays Speed Mentoring event, come along! 0

Posted on September 24, 2015 by Liz Rowell

Pleased to say I’ve been invited to participate in this event as a Mentor in the field of leadership.

“People who have mentors are promoted five times more than those who don’t have one”

For a long time we’ve believed in the power of mentoring and its profound effect to address gender inequality in our industry. This will be the fourth annual Speed Mentoring night and our biggest one yet. So please don’t miss out on this rare opportunity to talk one-on-one with some of the industry’s most influential people.
No matter if you’re just starting out and in desperate need of some quality advice on how to get your foot in the door, or you’re well and truly into your career and are longing to know how to take that crucial step up into a leadership role, then this is the night for you.

Speed Mentoring 2015
SheSays Sydney
Thursday, 8 October 2015 from 6:30 PM to 9:30 PM (AEDT)
Sydney, NSW

Register here

Rheem Cash Back promotion on MygoodEbox 0

Posted on March 23, 2015 by Liz Rowell

We’ve just launched a new Cash Back campaign for Rheem Australia hosted, of course, on our own MygoodEbox shopper marketing platform. Real time reporting helps the Rheem team keep track of how the campaign is performing. The claims are rolling in already. https://www.mygoodebox.com.au/rheemplumbercashback/

Thoughts on creative from Dale 0

Posted on February 02, 2015 by Liz Rowell

Creative will always be the true difference

There is a coming together of aspects in creating a truly great campaign including astute media strategy and of course a spanking creative idea and execution. Is one more important than the other?

While they should work beautifully together it’s certainly a major blunder if creative is wrong and a completely wasted investment. When the more tangible aspects of a project remain equal in so many ways it is the creative that offers you and your brand position, trust and distinction. It is the carefully thought through and appropriate catalyst to create the desired response and should never be under valued. I see cheap, hacked creative everyday and wince at the plain stupidity of it all.

Cracking creative makes media work twice as hard. It’s like the fuel to the engine.

If you’re currently unsatisfied with the creative you’re getting send it to me at dale@redark.com.au with your concerns and expect a rapid, telling response.

Newest promotion for Nuance up and running 0

Posted on December 08, 2014 by Liz Rowell
Shopper marketing from Red Ark

Win an iPhone 6 with Dragon on MygoodEbox

Your chance to win an iPhone 6 when you purchase a Dragon Dictation product from Nuance or participating retailers. Powered by MygoodEbox, of course……

A bit more on Vendor Relationship Management 0

Posted on November 11, 2014 by Liz Rowell

From an article I wrote for http://www.findaconsultant.com.au/FindaConsultant/Forms/Article/Vendor%20Relationship%20Management%20(VRM)%20-%20more%20than%20a%20buzzword.aspx

We’re an approved FindAConsultant consultant………just fyi!

More reasons to choose MygoodEbox!

Creative Boundaries 0

Posted on August 25, 2014 by Dale Burrows

I’ve found that you can bring some real scale to an idea with this thought process.

 

 

Let’s say Brand X has a new pair of underpants.

Generate ideas with the concept of scale. Use your imagination.

What happens if I have no Underpants?
What happens if I have way, way too many underpants?
What’s the smallest underpants?
What could i do with the largest underpants in the world?
Who is someone that doesn’t use underpants?
Who is someone that uses them constantly.
What can I do with 100,000 underpants?
What would a world look like without underpants?

It’s all about extremes and you can go back and forth until something really interesting comes out.

An awesome way to explore boundaries.

 

Guy Kawasaki’s 10 tips on the Art of Evangelism 0

Posted on July 03, 2014 by Liz Rowell

Went to hear Guy Kawasaki talk last night for Canva / ATP…… he is a pretty entertaining guy with a lot of excellent Steve Jobs stories……. herewith his top 10 tips from his experience as an evangelist for Apple and now Canva…… drop me a line if you’d like any of them clarified.

Touch what is gold, (don’t try to turn something not gold into gold) Make sure it is deep intelligent complete empowering and elegant

tell a story

localise the pitch

enable test drives

remove the speed bumps

look for agnostics, ignore atheists

ignore people’s titles and pedigrees, do they get it?

let 100 flowers blossom (yr customers will ultimately position you and your brand)

build an ecosystem

reciprocate

liz@redark.com.au

The modern grocery buyer wants MygoodEbox 0

Posted on March 28, 2014 by Liz Rowell

With thanks to Retail World

Understanding the modern grocery buyer

Research published by digital media company Mi9 highlights that advertisers need to change the way they target this profitable sector.

Mi9’s latest research report, ‘The Modern Grocery Buyer’, reveals that consumers now demand a more personalised shopping experience while also outlining how advertisers can increase sales by tailoring their approach to meet the individual wants and needs of grocery buyers.

“We’ve reached a turning point in grocery shopping – there is no longer a one-size fits all approach,” Mi9’s Head of Research and Insights Gabbi Stubbs said. “Smart FMCGs and supermarkets that are ready and willing to take action will provide more rewarding and enriching experiences for shoppers by targeting them based on their individual needs and preferences.”

The research identified three emerging segments of Australian grocery buyers: the ‘meal-to-meal shoppers’ who visit grocery stores usually on a daily basis and buy items to eat that day, those that ‘love in-store shopping experiences’, and the ‘passionately digital’ – those that shop or search online to help them plan what to buy.

The modern grocery buyer (MGB) is hyper-connected and their spending power is high. The total weekly grocery spend of MGBs who own smartphones is more than $790 million a week, compared to those without smartphones who spend $356 million – meaning MGB smartphone owners spend $434 million a week, or $22 billion more a year, on groceries than non-smartphone owners.

Ms Stubbs said the line between the physical and digital retail environment continues to blur.

“Australian grocery buyers with mobile devices want more personalisation – it’s no longer just about rock bottom prices, but about providing consumers with an experience that’s right for them, such as deals targeted to their grocery-buying habits, bespoke reminders for habitual purchases and more personalised and relevant product promotions to encourage loyalty,” she said.

 

Native advertising….. smh.com.au is being VERY upfront 0

Posted on March 18, 2014 by Liz Rowell
Ikea gets involved with sponsored content

Bought to you by Ikea indeed!



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