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I spent two days at AdTECH 2017 so you don’t have to 0

Posted on April 11, 2017 by Liz Rowell

Change, change, change is in the air of course. But a few main themes stood out at AdTech. AI and machine learning are here and yes the robots are coming, including the Havas Media’s eagle.ai that predicted Trump’s win. The bots are coming too, moving out of helping you choose a gift for your someone special to helping refugees apply for visas. But creativity cannot be discounted. Statistics show that 75% of an ad’s effectiveness lies in its creativity and only 25% in the medium chosen. Which brings us to last clicks and attribution. If you’d like a run through of all the key themes and outtakes get in touch, liz@redark.com.au and spend an hour with me, a saving of about 18 hours all up.

Mobile Guru update from our clever Search Gurus 0

Posted on April 05, 2016 by Liz Rowell
Key notes from Google’s recent Mobile Guru Program
  • The conversion rate on mobile devices tends to be lower than on desktops. However, mobile devices are still driving value to a brand because consumers use their mobile devices as one of the first steps in their buying journey. They might research brands and businesses relevant to their need before taking the final step on desktop later on.
  • People look at their phones up to 150 times per day and 95% of users will turn to their smartphone for immediate information, ideas or advice.
  • 82% of smartphone users turn to a search engine when looking for a local business

 

The Power of Pivotal Customer Events Engineering 0

Posted on March 16, 2016 by Liz Rowell

Red Ark has been chosen by AT Kearney as a lead partner in the delivery of Pivotal Customer Events Engineering (PCE) – a method which delivers business results as well as market winning customer propositions in record time and with far less investment than other approaches.

Robert Bustos-McNeil, a partner at A.T.Kearney said “Our experience shows that when done professionally, Pivotal Customer Events Engineering delivers 80% of the impact in 60% of the time with just 30% of the resources of traditional customer centricity approaches – with first impact able to be achieved in just 12 weeks”

Red Ark, Resonate Solutions, TeleTech and RDG Insights have entered into collaboration with A.T. Kearney to deliver results in a partnership which delivers clients a robust methodology, sound transformation management, outstanding customer measurement capabilities, world best practice IT packages which ‘straddle’ diverse systems to provide decision making tools and practical creativity.

“Our approach is to focus on ‘Events’ – which are windows in a business’ relationship with its customers when the customer has a real goal or need and cares about what the company can do for them. Deep underlying customer needs often require many ‘moments of truth’ to be orchestrated together as well as a deeper understanding of “why” a customer embarks on the now well understood and well mapped “customer journey” Robert Bustos-McNeil said.

“The classic example is a Bank which is oriented to ‘sell’ mortgages – but what customers want is actually to achieve first home ownership, the mortgage is simply a step on the way.

“By engineering how it addresses this  ‘Pivotal Customer Event’, the bank can refocus on the  holistic nature of the relationship, from saving for the home, through to its purchase, insurance, renovation etc – expanding the relationship by providing a more complete solution (beyond banking to everything required for home-making).  Given the significance of this event to the customer, the future opportunity may be created to extend the relationship across the entire span of the client’s life, to assist with other pivotal events such as helping them manage their finances at times of illness, responding to the painful event of redundancy and the life changes driven by retirement. When done well, naturally, profit flows.

“Looking at end-to-end events, organisations can better serve their customers with distinctive experiences and propositions, and are also able to focus their own investment and staff on clear and achievable goals.

“But this is not easy to achieve without a change to the philosophical frame about how ‘we’ do business . But once this has been agreed that change can be achieved quickly – with incredible results – when a team of experts provide their skills in an organised and sustained manner,” Robert said.

A.T. Kearney, Resonate Solutions,  Teletech, Red Ark and RDG Insights have come together to deliver the unique approach of Pivotal Customer Events Engineering – leveraging the best of management consulting, customer research and measurement and customer facing technology solutions – and outstanding creative which ‘gets’ business, to bring new capability to customer experience transformation.

Nigel Andrade, A.T. Kearney Partner said “At A.T. Kearney we believe in helping our clients surprise even themselves – and not just their customers! To achieve more than thought possible we realised we need to bring together the creative and execution energies of more than just one Firm – the PCE Ecosystem that has been established brings a surprisingly and refreshingly diverse set of capabilities to our clients – that ensures ideas leap off powerpoint and into the real world.”

 

BRITA social media content 0

Posted on February 15, 2016 by Liz Rowell

We’ve been managing BRITA’s Instagram and Facebook presence for a couple of months now. It’s really interesting to see which posts get the most likes. You’d probably be surprised. Follow BRITA here and see all the cool new products that make your daily 8 glasses taste delicious! Check it out here

 

Some of the latest Instagram posts from BRITA

Insta BRITA snapshot

Citrus fresh to you from our Riverina Alliance clients 0

Posted on November 12, 2015 by Liz Rowell

MMMMMMM delicious!!

And a close up

SheSays Speed Mentoring event, come along! 0

Posted on September 24, 2015 by Liz Rowell

Pleased to say I’ve been invited to participate in this event as a Mentor in the field of leadership.

“People who have mentors are promoted five times more than those who don’t have one”

For a long time we’ve believed in the power of mentoring and its profound effect to address gender inequality in our industry. This will be the fourth annual Speed Mentoring night and our biggest one yet. So please don’t miss out on this rare opportunity to talk one-on-one with some of the industry’s most influential people.
No matter if you’re just starting out and in desperate need of some quality advice on how to get your foot in the door, or you’re well and truly into your career and are longing to know how to take that crucial step up into a leadership role, then this is the night for you.

Speed Mentoring 2015
SheSays Sydney
Thursday, 8 October 2015 from 6:30 PM to 9:30 PM (AEDT)
Sydney, NSW

Register here

Red Ark goes to Avenue Q 0

Posted on July 16, 2015 by Liz Rowell

The Red Ark team went to see Avenue Q last night at The Enmore. Amazing cast, great writing, some truly innovative and very funny theatre. And of course, the Bad Idea Bears. Yaaaaaayyyyyyyyyyy!

Goodbye FY2015 0

Posted on June 30, 2015 by Liz Rowell

The world is continuing its tumultuous state. We’re not sure what FY2016 will bring but we are working hard to make it full of success and good cheer – in fact a glass half full year.

The glass is always at least half full at Red Ark

Everything, or most things, that have happened on Earth since you were born 0

Posted on April 27, 2015 by Liz Rowell

Also, isn’t “Earth” a really boring name for a planet?

Enter your date of birth here, then watch and wonder……………

Because it’s Friday and we haven’t posted anything amusing for a while 0

Posted on April 17, 2015 by Liz Rowell

I don’t even watch GOT, but this is excellent



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