• Have minimum 18 months agency experience?
• Enjoy working with a mix of interesting clients?
• Want to work on integrated campaigns – from TV to retail activation to digital?
• Like working as part of a team, you get out what you put in?
• Want to know that you can grow and progress in your role?
• Want to know more about us?
Red Ark is:
• A boutique sized, full service creative agency looking after some big clients
• Full of creative and passionate people who are also quite entertaining
• On a big growth path
• Looking for someone like you, if you meet the above criteria, and would particularly be impressed if you also have a background in digital.
Do we match up?
An attractive salary package and an attractive office in St Leonards come with the position. If you think you could make a difference to our business, contact Liz Rowell, liz@redark.com.au and tell me what you can bring to the party.
Phil Ruthven from IBIS says we’re not headed for a recession and the world isn’t about to end and we will all make a killing on the stock market in 2013. And he had a LOT of powerpoint charts to prove it. It was a great talk. And Stuart McLean of Google says small now beats big. Which is a bit ironic when Google now has 32,000 employees. So things are truly looking up!
Loving this quote from Ricky Gervais in the smh today
And the irony is, for all these people who do it by committee and take notes and take studio notes and focus groups and take off all the rough edges and worry about their demographic and do it a bit like that one before that was a bit successful, they could be big, but not for long, they won’t be big for long, they got the floating voters of pop. They’re boy-bands and you want to be Radiohead. Things that take a little bit of time to get into are an acquired taste, they last longer and they travel better. These huge home-grown sitcoms that get 10 million viewers in their own country, they’re not played anywhere else, whereas things like The Office, every country in the world said, we haven’t got one like that, we haven’t seen that before. There are six billion people on this planet and if you do something that only you love, you’ll be surprised at how many other people say, no, actually, I like it too. It’s counter-intuitive, but people are scared. They get nervous and soon they don’t know why they went into the business in the first place.
Love the idea of doing a virtual walk down Fifth Avenue, peering into the windows of shops to see the latest fabulous fashion offerings and their sparkly Christmas (or that should be holidays) displays. And a community of like minded shoppers posting their favourite windows to TurnHills.com. A little distraction as the silly season gets into full swing.
Perhaps I should buy a coffee and donut to eat while I'm peering in
What can I say, some good, some not so good. The Stevie® Awards for Women in Business are the world’s premier awards for women executives, entrepreneurs, and the organizations they run. Having done that am off for a global survey of advertising and marketing trends in the US, Ireland and Hong Kong. I shall report back in 3 weeks.
3 things to think about when you’re writing a brief…………..
- what competitors are doing is important, but you shouldn’t let that narrow your thinking or proscribe what you want to do. Think about your brand first.
- put yourself in the customer’s or consumer’s place. Get out from behind your desk and think about the itch you’re scratching not the product you’re pushing.
- think about what’s going on around you in general – what’s the mood of the nation, how is the zeitgeist hanging? understand the context in which your advertising will appear, not just the medium.
Be excited, it’s a new opportunity to reach out and connect, the ship of ideas is setting sail!
Last Sunday I re-watched The September Issue – the documentary about Vogue, Anna Wintour, Grace Coddington and their September 2008 issue being put together. Although her nickname is Nuclear Wintour, I was again struck by how vulnerable she appears in the film. She admits quite frankly that her children are her weak point, and she seems a bit crushed by the fact that her daughter wants to go to law school, not fashion school. In fact her daughter seems to find it hard to believe that anyone could take fashion seriously at all. It’s the new earnest that’s in vogue now.
And I felt quite nostalgic for those simpler, pre-GFC times. In spite of 9/11 and wars and other ghastliness people had more or less kept their spirits up – with the help of Harvey Norman and our friends at Westfield. Is the fun being taken out of absolutely everything finally? Parents want Coco the monkey off Coco Pops packs. Now when we think of Greece it’s not the turquoise of the Aegean but the sea of red debt. We need to get the geist back in our zeit. Go on, go and do one crazy thing, just one. With no thought for tomorrow or even the day after. Last week I bought some new trainers. Now I’m thinking about a whole other kind of shoe.
Red Ark is a full service marketing agency providing our clients with everything from standout strategy to rolling out campaigns - media advertising, digital work, retailer activations, experiential, direct marketing and the like. We go the extra mile to delight our clients - whether it's coming up with a better way for them to reach their customers, solving a tricky logistical problem for them or developing brilliant creative campaigns. We love our work. Visit our website
